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Unseen Face of Seoul

Balance of Ancient History and Modern Times

Rich traditions, profound beauty and long history - these are he treasures of Seoul. The city's legacy winds trough its labyrinthine alleys and countless number of the years of development. During the time Seoul has turned into a global landmark of modernity and historical monuments. A quarter of Korea's population lives in Seoul. In addition, it is also one of the biggest world's metropolis. Seoul itself is a city that has been acknowledged as a valuable proof of human achievements. Wondering why?


To experience the traditional culture of Korea while remaining in the heart of Seoul, one should visit Insa-dong. Its a closed-air space full of antiques (old paintings, paper crafts, ceramics), art galleries, Korean tea houses and restaurants. If you want to grasp a part of the vivid lifestyle of Koreans, walk around some famous shopping districts and local street markets. One of them is laying just around Myeong-dong - Korean Catholic headquarters. The other top spot is Namdaemun Market that boast the best selection of merchandise in the nation.


Probably one of the most cultural unique zones of Seoul, is so-called American district - Itaewon. Full of night clubs, international restaurants, bars and shopping places, Itaewon becomes the hot partying zone where a colorful mix of foreigners and Koreans can be found. In addition, the young people should step in Sinchon - important fashionable entertainment district especially for young people. A good party requires a good food. Korean cuisine is known as a highly nutritious and low in calories. Don't leave Korea without trying Kimchi - a fermented vegetable dish.



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