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Mercedes Benz Fashion Week

Tokyo, with passion for everything new

Tokyo is a city that never stops moving, they even say that Japanese are living in non stop stress about their stressful daily life, for us, visitors it might be as a busy metropolis, but for them, who actually breathe with city every day, know better...also festivals and events never calm down, plenty things to do and to see every day, one of the brightest is definitely Shonan festival that breaks with the trend and provides over 3000 shots of colourful excitement late in October, if you happen to be in Tokyo during October, do not miss those colorful and explosive wonders. Summer is almost gone, but guess what, the fashion in this city never stops, fashion world already represent the Spring and Summer Collections for 2014, hurry up to Mercedes-Benz Fashion Week Tokyo to catch a glimpse.

Once you will go to Tokyo, you will notice how actually passionate people are for fashion, is like little Paris or Milan in Asia, during October Tokyo helds Mercedes Benz Fashion Week , that have started this morning, the 14th of October and will last until the 19th, 6 days of best 50 runway shows, collections of the latest designer works, numerous exhibitions, diverse parties and events, all concentrated around the surrounding areas in Tokyo. It's a time when all capital's fashionistas pull out their best outfits and take a part in the busiest fashion time, Autumn. Japan has plenty of very talented designers, some of them will be showing of their latest collections, such as Christian Dada, Somarta, Dresscamp, Han Ahn Soon and Lamarck, Mercedes Benz Fashion Week will be open for everyone, not only to the press and fashion editors, it gives everyone a chance to take a part in the fashion week.

One of the most requested exhibitions in this week open for public will be Sweet Runway...what is it? Yes, it's all about sweets, dressed up sweets, a collection of high quality desserts from the likes of Pierre Herme, Joel Robuchon and Mariage Freres all sporting a British theme. Once you have tasted all the sweet snacks, you can start to wash down all the sugar with Bacardi and Bombay Sapphire. This year will kick off the fashion week at Shibuya's Hikarie building with Zakka Runway, Sweets Runway, and Designers' Cocktail Runway events. A great combination of samples of latest accessories, snacks and glamour sweets that kind that belongs and fits good in fashion week. Come to Tokyo to experience the best fashion experience in Asia.


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